WellPet亞太區董事總經理:Wellness不會有斷貨風險

類別: 寵物

在wellness健康中國上市釋出會上,WellPet亞太區董事總經理馬丁·巴爾(Martin Bahr)和WellPet亞洲市場行銷總監謝露露(Lulu Cheah)接受了包括狗民網在內的媒體專訪,以下為採訪實錄:

Q: Why does WellPet produce only natural pet food?

問題:為什麼WellPet只生產天然寵物食品?

Many of us who work for the company are pet parents: we see them as part of the family, bringing joy and unconditional love. They deserve a diet of the highest quality. Pet health is our strongest priority, and we believe that natural foods are the best way to achieve that.

我們公司裡的許多工作人員都是寵物父母,我們將愛寵們視為自己的親人,它們給我們帶來了歡樂和無條件的愛。因此它們值得擁有最高質量的飲食。寵物健康是我們的首要任務,我們認為實現這一目標最好的方法就是為它們選擇天然寵物食品。

Q: What are natural pet foods, and why are they better for health?

問題:什麼是天然寵物食品,為什麼天然寵物食品更利於愛寵的健康?

Natural pet foods are defined by what’s not included: no grain by-products, fillers, meat by-products, added chemical preservatives, or artificial flavourings or colourings.

不含有糧食副產品、填料、肉類副產品、新增化學防腐劑或人工香料色素等配料的食品即為天然寵物食品。

Natural foods focus on good nutrition, which is the foundation for healthy living. That means getting the right amount of nutrients in the right combinations. This can help to reduce the incidence of specific problems, from urinary tract infections in cats, to obesity in dogs, as well as helping to make sure pets feel happy and well.

天然寵物食品注重營養,營養良好是健康生活的基礎,也意味著正確營養組合可以獲取適量的營養。這有益於減少從貓的尿路感染到狗的肥胖症等一系列特定問題的發生率,同時也有助於確保寵物開心健康。

Q: What makes Wellness products stand out?

問題:在眾多品牌中,Wellness寵物健康的傲人之處何在?

The Wellness difference is about simplicity. We use a small number of pure, authentic ingredients, from natural sources, and believe this is the way to make superior food for animals.

Wellness寵物健康的傲人之處在於其純淨性。我們從天然來源中獲取少量純淨且真實的原料,並且認為這是為動物製作優質食物的正確之道。

There’s high quality meat meal, whole fruits and vegetables, plus super-nutrients like antioxidants, and omega 3 and 6 fatty acids for optimum cellular function and healthy skin. There are also essential vitamins and minerals to help with cellular health, immunity and disease resistance. After cooking, we add guaranteed levels of live probiotics for a healthy intestinal tract and good digestive health.

Wellness配方含有高質量的肉骨粉、新鮮蔬果、以及抗氧化素、Ω-3和Ω-6脂肪酸等高階營養素,以確保寵物擁有最佳的細胞功能和健康的面板。同時,Wellness配方還含有促進寵物細胞健康生長、提高免疫力和抗病力物所必需的維他命和礦物質。烹飪過程中,我們添加了確保安全水平的活性益生菌,以促進腸胃健康、保持良好的消化系統。

For 16 consecutive years, Wellness has been recommended by Whole Dog Journal (WDJ), an independent magazine that accepts no supplier advertisements and is widely considered to be the North America’s most prestigious pet magazine. Very few pet-food brands can claim such an endorsement, so it’s something we’re very proud of.

Wellness連續16年獲得《全犬期刊》的推薦。《全犬期刊》是一本獨立雜誌,從不刊登任何供應商廣告,被廣泛認為是北美最具聲譽的自然寵物雜誌。幾乎沒有哪家寵物食物品牌能獲此殊榮,因此這是我們引以為傲的一件事。

Q: What kind of differences might consumers notice in their pets?

問題:消費者可以在他們的愛寵身上發現有何不同?

It’s hard to make generalisations about this as every pet is different. But the old saying, ‘You are what you eat’, holds true. Owners tell us that after giving their pets our foods, their pets’ digestive systems are healthier, which is obvious from the stool quality. Some pet parents see the coat of their pets becoming softer and shinier. Energy levels can also be boosted – pets can become healthier, happier and have more vitality.

對此我們不能一概而論,因為每個寵物都有自己的獨特性。但是俗話說得好,“人如其食”。寵物主人們表示,他們給愛寵們餵養了我公司的食物後,寵物消化系統更為健康了,這從寵物的糞便質量上便可看出。一些寵物父母發現愛寵的毛髮變得更加柔軟有光澤了。同時,寵物的體能水平也提高了,它們變得更加健康、快樂而富有活力。

Q: Why are pet owners in the USA and EU embracing natural pet food?

問題:為什麼在美國和歐洲的寵物主越來越熱愛天然寵物食品?

Every developed country encounters the same issue of overly processed food and use of genetically modified ingredients. Consumers start to question what goes into the food they eat. Soon, pet parents start asking the same questions for pet food because we think of pets as beloved family members. In addition, a succession of product recalls in the US over the past few years has seen consumers becoming more aware of varying product quality.

每個發達國家都面臨著同一個問題,即食物過度加工且使用轉基因原料。消費者們開始質疑他們的食物裡到底包含了哪些成分。很快,寵物父母也開始對寵物食物存在同樣的質疑,因為我們將寵物視為我們摯愛的親人。此外,美國在過去幾年一連串的產品召回事件也見證了消費者越來越關注不同的產品質量。

Q: What type of sourcing and production standards does Wellness adhere to?

問題:Wellness寵物健康的天然原材料採購標準和生產標準是如何的?

Products made in China are not necessarily subjected to the same set of quality and safety standards as American products like Wellness.

Wellness在中國生產的產品與在美國生產的產品不必遵循同一套質量和安全標準。

When it comes to sourcing, each ingredient undergoes a rigorous selection process in which the quality, safety and nutritional value is carefully reviewed. We mandate all our suppliers to be in the FDA Hazard Analysis & Critical Control Points (HACCP) programme. We also use outside auditing of the quality of our ingredients and manufacturing. Every ingredient has to have a functional role in the product and be providing benefit to the pet – otherwise it has no place in a Wellness recipe.

至於採購標準,每一種原料都要經過嚴格的篩選過程,認真檢查其質量、安全及營養價值。我們要求所有的供應商都應加入危害分析和關鍵環節控制點專案。同時,我們也對原料質量和生產質量進行外部審計。每一種原料在產品中都有特定的用途,能夠為寵物帶來裨益,否則它在我們的健康配方中便無容身之處。

We abide by the strict regulations of the USA’s Food and Drug Administration (FDA) in manufacturing. We also follow nutritional standards established by the Association of American Feed Control Officials (AAFCO).

我們在生產時嚴格遵守美國食品藥品管理局(FDA)的管理條例。同時,我們也遵循美國飼料管理協會(AAFCO)制定的營養標準。

Our imported Wellness Chicken products are made in Belgium, so we also follow Europe’s EU regulations and the standards of the European Pet Food Industry Association (FEDIAF). The chicken we use is hormone-free and Good Manufacturing Practices (GMP+) certified.

我們的健康雞肉產品從比利時進口,符合歐洲的歐盟規定及歐洲寵物食品行業協會(FEDIAF)的標準。我們使用的是無激素、良好生產規範(GMP+)認證的雞肉。

In addition, we have our own internal system, All Ways Well, which is our promise to pet parents that we will apply the highest quality standards, conscious ingredient sourcing and support pets in need throughout the community.

此外,我們有自己的內部控制體系,即“自始至終貫徹健康渠道”,這是我們對寵物父母的承諾,我們將適用最高質量標準,有意識地進行原料採購,幫助所有需要幫助的寵物。

Q: Why did WellPet choose to enter the China market?

問題:WellPet為何決定進入中國市場?

Chinese people have always loved cats and dogs. Increasing affluence means now more people can afford to be pet parents and invest in premium, natural foods. The one-child policy also means that young people want to expand their families in different ways. The high population (4.3 times that of the USA) mean that there’s a huge potential market: we estimate that the market size is more than US$500MM now and will continue to grow quickly.

中國人向來喜愛貓狗。隨著人們富裕程度的提高,越來越多的人能夠養得起寵物,為寵物購買保險和給寵物餵食天然寵物食品。獨生子女政策意味著年輕人希望以另一種方式擴大家庭成員。中國人口眾多(是美國的4.3倍)也意味著一個巨大的潛在市場:我們預測,目前該市場規模將超過5億美元,並且還將繼續快速增長。

Q: What can consumers look forward to in the future?

問題:消費者在未來可期待的產品有哪些?

We’re hoping to launch even more natural products that will make dogs and cats healthier and happier. In the US, our Wellness range has wet and dry recipes, treats, and even recipes for animals with food sensitivities, so there is lots of potential. We also want to continue to discover more about our customers here in China – understanding what they are looking for and bringing them products that exceed their expectations.

我們希望能夠推出更多的天然寵物食品,使貓狗寵物更為健康快樂。在美國,我們Wellness的經營範圍包括溼糧和乾糧、宴饗、甚至是為食物過敏動物而制定的配方。因此,我們具有很大的發展潛力。同時我們也希望能繼續深入瞭解我們的中國客戶,瞭解他們的需求,併為他們提供超出其期望水平的產品。

問題:如果中美髮生貿易衝突,Wellness寵物健康品牌將如何應對?

1. Wellness寵物健康是在比利時生產的,而並非在美國生產的,比利時與中國擁有悠久的良好貿易史;

2. 我們在中國的策略性合作伙伴源富(中國)有限公司具有豐富的行業經驗,非常瞭解中國政府的法律法規,所以我們能第一時間採取行動積極應對;

3. WellPet在全球都有潛力合作的生產製造商作為後備供選;

4. 源富(中國)有限公司也將會在渠道上備齊充足庫存,所以即使遇到任何問題,也有充足的時間應對解決,而絕對不會造成斷貨缺貨。

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